Our Story

The Problem

After many years in an attempt to ease the pain of shaving every morning, our founder went out to find the best shave lotion to make the process of shaving his thick whiskers easier and without producing blood on a daily basis. After trying every shave soap, lotion, gel and goo he could find, nothing worked to protect the face, provide an exceptional shave, was all-natural and at a fair price.

All that existed were the same old foams, creams and gels in a can or tube that didn't do much more than keep the beard moist with mostly water and a long list of synthetically produced soaps and chemicals or high priced products with fancy labels that provided the same results and left him with less money in his pocket.

The Challenge

So in 2010 he was challenged by his son to formulate a solution to the problem. After many nicks and cuts he found that preparation was extremely important to moisturize and soften the beard hairs. As a matter of fact, all of the shaving lotions sold today strongly suggest to wash the face prior to applying their lotions. He also remembered that his father just used soap and warm water to shave. He found that the lotions sold today don't actually soften the beard, they just keep it moist and the oils in the mix were the key to the success of the shave by providing a little glide for the razor.

Preparation is about 70% of the challenge to produce a great shave. The rest is all in the oil mix. So he thought if he could just prep with warm water and soap, rinse it off then apply a lubricant, he could completely remove the soap and gel from shaving solution and formulate a simple lubricating solution that traps the moisture and provides a slick surface for his razor. This would give the user just what he needed without the soap, gel or water that he considered to be useless in the existing shave products.

The Hard Work

His first attempt at shave oil produced a good shave but not what he wanted. He thought it would be "easy" and in a short time he could formulate a simple all-natural shave oil that would work for the toughest beards, have natural ingredients, protect the skin, leave no greasy after effects and provide a great overall value. Not so easy! Finding the right mix of all the benefits he wanted would require many trials and errors.

Seven years later, yes seven years, his new product, Shave Answers™ was produced for the first time. It was exactly what he wanted.

The Result

In 2017 the first batch of Shave Answers™ Shave Oil was bottled and accompanied along with two additionally innovative products. Bermotti Aftershave™ and a new innovation to shaving called Blade Bath™This product will extend the life of any razor by 3 to 4 times. The trio of products were introduced under the same set of goals as Shave Answers™. That is, they must be safe, all- natural, no-nonsense formulas that delighted the customer and provide exceptional value in exchange for the benefits they provide.

Our Promise

Our ingredients are simple and the products work as he originally planned. We use ingredients like Jojoba in a light, natural scent of natural Bergamot oil for Bermotti™ Aftershave. Coconut oil and Meadow Foam Seed Oil in Shave Answers™ Shave Oil and natural Soy lubricants blended with Tea Tree Oil and Cinnamon Leaf Oil in Blade Bath™.

Please feel free to review each product yourself. Review the ingredients. Consider that there are over 300 applications in each bottle of Shave Answers and Bermotti and since Blade Bath will extend the life of any razor by 3 to 4 months, it will provide better value for any razor you use especially the higher quality blades.

We appreciate your input after using any of our products and look forward to providing you with additional products that stay true to our founders original goals.

From your friends at Foster and Lake...have a great shave today and tomorrow.